Knowledge and Experience
In fine wine, experience is essential as insightful advice can only be informed by first-hand knowledge. We value our own judgement and personally evaluate wines that we release in our regular offers. As a team, we taste as widely as possible, ensuring each advisor has the chance to develop their own knowledge continually. This is further supported by buying trips to key regions where we taste in situ with the producer. The development of the team’s knowledge is hugely important to Atlas and is central to our approach, as we cite our own knowledge and our own tasting experience in our offers, rather than relying solely on critics’ commentary and point scores. Every Atlas advisor is therefore empowered to share their opinion with colleagues and clients alike. Over the years we have assisted numerous members of staff in realising their potential, sponsoring any interested employee through their wine examinations to WSET Diploma level.